Crank Brothers are a well-established cycling component company from Laguna Beach, California. Founded by an industrial designer and a mechanical engineer, the beginnings of Crank Brothers were tough with occasional stumbles. The first breakthrough product was a Crank Brother Speedlever introduced in 1997 at the Interbike show, winning praise for the best product of the year. But it was Crank Brothers' Eggbeater pedal that really made a footprint in the cycling market in 2001. Today the range is complete with the Crank Brothers carbon and aluminum wheels, pedals, bars, stems, saddles, and tools. Under the wings of Selle Royal, Crank Brothers focus on development of unique bicycle components and accessories that are durable and perform at the top level.